Serenity Hospital is a therapeutic style cuisine where their man focus is to provide a low fiber and low residue diet. The concept behind the brand was to create a style that was not too flashy, using neutral colors, as well as, pastels. The hospital based in Los Angeles, Calfornia, so the client wanted to use a font that resembles the iconic Hollywood sign. The icon makes this company stand out against competitors by incorporating the poppy flower, which has calming effects, just like the brand style itself.